Apple in Media and Entertainment

Engineered for creatives, by creatives


Apple devices offer best-in-class performance for the media and creative market. Whether you’re designing, rendering, editing or just staying on top of the busy work in between, Apple technology helps your users bring their best ideas to life, no matter where they are.

Rendering? Designing? No problem.

It’s plain to see why Apple devices have proven popular in creative industries – they’re the complete creative powerhouse, using dedicated media engines to breeze through even the most demanding workloads while delivering incredible levels of audio and visual quality, reliability and resilience.

Backed by industry leading hardware like M3 and M4 chips, Apple devices make video editing a joy - whether you’re using Apple’s own Final Cut software, or tools like DaVinci Resolve Studio. True-tone displays, including the visually stunning Pro Display XDR, remove the need for separate colour-grading monitors by ensuring colours are always displayed accurately.

These displays also provide enormous value for photographers, who can bring any of Apple’s more portable devices with them on a shoot. With support for Adobe Photoshop and Lightroom on iPad, users can easily review and edit photos on-site and transition work between devices.

For sound engineers, Apple devices can also create and master audio on the fly, amped by industry-leading technology that speeds up production workflows. With Logic Pro, or third-party software like FL Studio, iPad can easily function as a mobile audio workstation.


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Work on the move. No sweat.

Even the most portable Apple devices pack the performance punch needed for demanding creative work on the go, and a range of accessories make them a clear choice for getting work done from anywhere.

From iPhone and iPad to MacBook Air and Mac Mini, Apple’s portable devices make working on the move just as easy as setting up in the studio. Plus, a wide range of accessories help transform devices to fit any project. iPad's reference mode means it can function as a colour-accurate display for a camera, be combined with Apple pencil and tools like ProCreate act as an easy-to-use drawing tablet or can be mounted on a portable keyboard to function as a laptop.

iPhone takes this versatility even further, with ACES support and a range of camera applications including BlackMagic that help users shoot high-quality footage using a device that’s always with them.

Supported by an all-day battery life, your users can take their work with them, wherever they are, and always have tech ready to meet their needs. Whether they’re a creative specialist, or a do-everything superhero, Apple devices are the perfect companion.


Good for creatives, great for creative businesses.

Built to deliver ultimate performance and optimum energy efficiency, Apple devices don’t just deliver great results for users – they help your business deliver on the outcomes that matter, from sustainability to cost effectiveness.

Keeping costs low doesn’t need to cap user performance. By leveraging powerful hardware acceleration capabilities, Apple devices can achieve great results while requiring less power than other hardware. This provides continual TCO savings, boosted by the high residual value retained by these devices. At refresh, this value can be released, lowering the cost of entry for a new fleet of devices.

These factors also help support your own business sustainability initiatives by reducing power consumption and providing a welcomed financial incentive to recycle devices and participate in a circular economy. Combined with real benefits to user productivity, Apple devices take good outcomes beyond the business.

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Apple, delivered by media and entertainment experts

Trams|Econocom has a long heritage of helping businesses in media and entertainment get the most out of Apple technology – we're experts in finding what devices will work best for you, customising them to suit your needs and ensuring you maximise their potential.

Trams became an Apple Authorised Reseller in 1990, specialising in off-the-shelf hardware and customised machines packed with the best capabilities for the M&E sector. Having delivered Apple devices to the media and creative market for decades we’re a natural choice for creative businesses wanting to unleash the power of today’s generation of Apple technology. Our know-how makes sure technology never becomes the creative block and your people get down to what they do best.

Importantly, our expertise goes beyond just Apple devices. We’ve built and configured complementary network and storage infrastructure for M&E customers, so creatives can access and work on heavy-duty outputs, on-prem and through the cloud. Our specialist recycling services also improve end-of-life planning and value recovery to benefit your business when the time comes for device refresh.


Ready to take the first step?

Complete the form below, and one of our media and entertainment experts will be in touch to help you on your journey, whether you’re adopting Apple for the first time, or just looking to get more from your existing investments.

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